A common question asked and we have the answer. How often you apply your beard oil will really depend on several things, what's ya beard length? Type of oil your using, where are you, is it warm or cold! the coarseness of the rug etc. With all this in mind we recommend using a beard oil once a day to start with and use this as a guide. If you beard feels like it needs more oil then go ahead and apply twice a day, once in the morning and again in the evening.